Yesterday eToro, the leading social trading network, and West Ham United, a UK premier league club, announced a 3 year joint marketing partnership. The deal specifically involves West Ham’s digital and social media channels which will be available to spread the eToro brand. Obviously many football fans like to place a bet from time to time, and hence the partnership seems to make sense for eToro as it gives them access to a large potential client base. West Ham Utd also qualified for the Europa League next year via the Fair Play rankings, which means coverage will be larger too. In addition, in one year’s time, the club will move into London’s Olympic stadium.
As part of the official release statement, eToro CEO and cofounder Yoni Assia said: “We are delighted to be partnering West Ham United at this exciting time for both us and the club. This deal reflects a number of positive growth areas for our business as well as the ambitions of the eToro brand in the UK and across the world. We really see this as a leap into the premier league for eToro!”
eToro also announced recently that they secured additional funding from 3 major banks and that they are soon to launch a new version of their social trading which allows traders to copy each others trades. You can read our eToro review for more information on their current platform.