Today, eToro announced that they’ve added more individual stocks and shares to their social trading investment platform. eToro was already the first social trading network to offer this capability to their customers. So far social trading networks mainly focus has been on Forex instruments with some offering trading on the main indices and commodities as well. eToro’s initial list of individual stocks was limited to hand handful of names, though now they’re increasing this to 60.
The list of stocks is pretty interesting too. eToro didn’t just pick the world’s largest companies in terms of market capitalisation, but went for popular brands which will be very recognisable to most retail investors. E.g. you’ll find today’s major technology and media companies like Google, Apple, Facebook, Microsoft, IBM and Walt-Disney as well as consumer brand names like Coca-Cola, PesiCo, McDonalds, NIKE, Wall-Mart and Procter&Gamble. Financial institutions are represented by the likes of HSBC, CitiGroup, Bank of America, Visa and Mastercard. You can also trade telecommunications (e.g. Vodafone and AT&T), car (e.g. Honda and Toyota), pharmaceutical (e.g. Merck and Pfizer) and oil companies (Exxon-Mobil), as well as one football/soccer team (Manchester United). Click here for the full list of eToro stocks.
eToro users can invest any amount they which in these stocks and leverage on the price movements (i.e. they don’t need to pay the price of the individual shares). This therefore opens up trading these popular brands to a larger community of smaller everyday retail traders to whom this was previously inaccessible.
We believe that this move will be beneficial to both the “traders” on eToro’s social trading network as well as for the “followers”. Until now social trading networks attracted mainly traders with experience in Forex. However, experienced stocks and shares traders can now also share their trades with other traders and make additional money when people decide to copy them on eToro. For the followers this will hopefully attract a host of new experienced traders they can copy and from whose wisdom they can benefit. Adding specialist shares traders may also help them diversify their “people-based” portfolio.
eToro is the world’s largest investment network, with almost 3 million registered users in over 200 countries. Their community powered network enables every investor to see, follow and automatically copy the trades of other investors in real time. Their aim is to make people’s trading experience more social, enjoyable, simple and transparent.